无论在中国、美国、韩国还是印度，消费者都很重视手机的防水功能
戈尔委托了一家领先的市场研究公司对四个国家（中国、印度、美国以及韩国）的5400名消费者进行了一项调查。调查于2019年7月至8月进行，重点研究了消费者智能手机拥有量、使用模式以及对智能手机防水功能的态度。该调查报告采用先进的统计方法（ACBC适应性选择基础联合分析法）分离和量化了品牌、价格和防水功能等14个产品特征对智能手机购买决策的影响。
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